The details matter

Our Story

At Sero Watch Company we create mechanical timepieces with intention. Every curve, numeral and hand shape is designed with the eye of a collector and the mindset of a craftsman. Our inspiration comes from vintage horology, but our focus is on building watches that will outlast trends and become lifelong companions.

From heat-blued hands to deeply engraved dials, every component is shaped with care and precision. Nothing is rushed. Nothing is artificial. We let the watch speak for itself. 

This is mechanical watchmaking with honesty, crafted by and for collectors.

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Signature

Introducing the Signature Collection, our debut release, crafted to embody timeless elegance and horological excellence. Featuring an engraved Breguet dial, sculpted heat-blued spade hands, and a finely decorated Swiss manual movement.

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Accessories

Carefully crafted accessories designed to elevate your watch and complete the overall wearing experience. Handcrafted genuine ostrich leg straps and period correct beads-of-rice bracelets with straight end-links. The perfect complements to your timepieces.

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Featured on Monochrome Watches

Featured on Monochrome Watches

We’re glad to share that Sero Watch Company has recently been featured on Monochrome Watches. Monochrome is a publication we’ve followed for years, so seeing our debut Signature Collection covered there is something we genuinely appreciate. The article introduces Sero and...

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Signature reviewed by I Like Watches

Signature reviewed by I Like Watches

Our debut watch, Signature, was recently reviewed by Gary from I Like Watches. Gary spent time wearing the watch and approached it with his usual focus on proportion, finishing and real-world wearability. His review looks at the design choices and...

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Sero Signature collection featured in Season 2 of the Máxima series on Videoland

Sero Signature collection featured in Season 2 of the Máxima series on Videoland

At Sero Watch Company, we believe that the power of a story often lives in the details. In Season 2 of Máxima, those details are carefully chosen to support the characters, the setting, and the overall atmosphere of the series....

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